Setting up a booth from a place like Truss Kits at trade shows can reap significant returns. Studies have shown that more than 4 out of 5 trade show attendees have buying authority, and may become a potential, future customer. On top of that, the average attendee typically spends an average of 8.3 hours viewing the displays, which gives you a lot of time to connect with them. Unfortunately, you may face a lot of competition, and it's important to do all that you can to make your booth stand out from the crowd. Here's 5 common recommendations that can make you the leading star in this performance.
Display Your Most Innovative Products in a Prominent Place
Don't keep your best products a secret, and be proud to flaunt them. Have all of your most innovative and attractive products placed in prominent places, so that they are easily visible by the attendees. You want to place your products on a pedestal, and hype them up, so that you draw in a big crowd. Highlight the features of the products, and don't forget to explain why it is of use to potential customers and stands out among the crowd of competitors present.
For example, if you are promoting something as simple as a new brand of chips at your display booths, you want to focus on the flavours that you can offer, the type of ingredients that are used, and even consider including health benefits that the ingredients can offer. You may use organically grown potatoes that are not exposed to any pesticides or unnecessary or unwanted chemicals.
You may want to put up signs like "best seller" or "new items" to draw in even more attention. If you have to put your products in a spotlight, so be it.
Show Your Credentials
Don't be shy about who you are, and be loud, proud and clear about who you are or who you are representing. You should note any big recent and past media coverage that you may have had. Highlight your credentials and what makes you an expert in the field.
You may want to add news clips or even have a big screen that showcases the type of coverage that you have received in the media. This is not a time to be shy or humble. It's a time for you to shine!
Get Their Attention Before They Arrive
If you already know who the attendees may be, you should consider implementing strategic marketing techniques by getting the attention of the attendees early. Make them think about you from the moment that they step foot in the trade show, so that they want to find you, and not the other way around.
Some companies will commonly send out samples of their products with quirky messages and notes attached to them ahead of time. You will receive the advertising that you desire ahead of time, and be a step ahead of your competitors.
Have Great Customer Service and Actively Interact with Potential Customers
While this may not have a lot to do with the appearance of your booth, psychologically, it will make it seem to the attendees as if your booth stood out from the crowd. Do not be shy and actively approach the attendees. Interact with them, and be willing to answer any questions that they may have.
You may want to partner up with other booths by creating a map or a passport for the attendees. When an attendee arrives at the booth, give them a stamp or have them complete a mini-activity before giving them a stamp. Each attendee that submits a completed map or passport at the end is eligible for a ticket in a raffle for some new products or free services. In short, make it as interactive as possible, and you and those who partner up with you will see your attendance skyrocket through the roof.
Color and Chrome It Up
Lights and a good use of colors will literally draw a crowd to your booth due to mere curiosity. You want to make your display booths as attractive as possible while still looking clean and organized. Studies have shown that red is one of the most attractive colors; however, it is crucial that you use red sparingly and do not overdo it.
You want to make sure that your display booths look organized, and that everything is spaced out properly without too much clutter everywhere. Invest in display booths that have a lot of space.
Participating in trade shows can help you reach out to more potential customers. In addition, you will be able to personally interact and socialize with your customers in order to add a personal touch that keeps them coming back. After all, a 2% customer retention is equivalent to decreasing costs by 10%.