3 Important Elements Of Effective Business Brochures

If the brochures your company is currently handing out are outdated and old, it might be time to print some new ones that contain trendy, relevant information. To do this, you could print them with your own printer, or you could hire a printing company to do the work for you. The one key advantage you have by hiring this out is that you will get the expertise of the staff at the print shop. This expertise will help you incorporate the three most important elements needed in a good brochure.

Attention Grabbing Material

The cover of the brochure is by far the most vital aspect of the handout. The cover is the first thing people will see, and it will actually determine whether they open it up to read it, or not. Making the cover attention grabbing is not optional; it's a definite need for an effective brochure, and you can do this by using the following tips:

  • Catchy headline – if there's a way to come up with a catchy phrase or question to place on the top front of the brochure, you will have a good chance that people will grab it and read it. Make sure this headline relates directly to your company, and to its products and services.
  • Colors and fonts – using unique illustrations that involve vibrant colors and fonts is also a necessity to use in your new brochure.
  • Solves a problem – one of the first steps in developing a brochure is coming up with a purpose or theme for it. One way to do this is to design the brochure in a way that solves a common problem for your target market.

Using pictures and large fonts is important as well for the cover because you do not want to overwhelm your readers with a lot of words right away.

Compelling Material

The inside of your brochure should correlate with the purpose it is designed for, and it should clearly offer the information people wonder about. It should also unmistakably solve the problem you are trying to address through the purpose of the brochure.

You can do this by using:

  • Facts and evidence – proof is important to people. Add statistics, facts, and other information that fully supports your idea.
  • Interesting – word your information in a way that is not only easy to read, but that will also keep the reader's interest. If necessary, hire a freelance writer to help you with this part of it.
  • Unique aspects – with the high volume of competition in every industry today, you need something that sets your company apart from others. This could be that you are the first company to offer a particular product or service, or it could be any other interesting fact that makes your company's products different from the others.

Contact Information and Call To Action

The final element needed in your brochure is communication methods for the readers to get ahold of your business. A call to action is something that asks the readers to do something. While a call to action is present in a lot of brochures, it does not always get a response. If you want to get a higher response, make sure your brochure fully includes the first two elements into it.

On the back of the brochure, include the following details in bold, large fonts:

  • Company name
  • Phone number
  • Website address

This will catch the reader's attention, and he or she will not have to search the entire brochure to find it.

As always, the information on a brochure should be presented in a professional, pleasant manner. If it can cause the reader to like your company, you will have a better chance of getting a response from that person. To learn more about important elements of brochures, contact printers in your city, or purchase a good printer and print the brochures yourself.